{"id":1732,"date":"2026-07-26T10:58:05","date_gmt":"2026-07-26T08:58:05","guid":{"rendered":"https:\/\/vigneron-independant-provence13.fr\/index.php\/2026\/07\/26\/concours-et-distinctions-transformer-une-medaille-en-outil-de-communication\/"},"modified":"2026-07-26T10:58:05","modified_gmt":"2026-07-26T08:58:05","slug":"concours-et-distinctions-transformer-une-medaille-en-outil-de-communication","status":"publish","type":"post","link":"https:\/\/vigneron-independant-provence13.fr\/index.php\/2026\/07\/26\/concours-et-distinctions-transformer-une-medaille-en-outil-de-communication\/","title":{"rendered":"Concours et distinctions : transformer une m\u00e9daille en outil de communication"},"content":{"rendered":"\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"color:#9F092E;font-weight:700;letter-spacing:0.05em;text-transform:uppercase\">Communication et \u0153notourisme<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:italic\">Une r\u00e9compense cr\u00e9e une occasion de parler du vin, du domaine et des femmes et des hommes qui le font vivre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une m\u00e9daille ou un dipl\u00f4me constitue un rep\u00e8re pour le consommateur, mais son efficacit\u00e9 d\u00e9pend de la mani\u00e8re dont le domaine l\u2019utilise. La distinction doit \u00eatre visible au caveau, sur les supports autoris\u00e9s et dans la communication num\u00e9rique, sans remplacer l\u2019histoire du vin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La F\u00e9d\u00e9ration valorise les r\u00e9ussites de ses adh\u00e9rents, notamment \u00e0 l\u2019occasion du Concours des Vignerons Ind\u00e9pendants et de la remise des dipl\u00f4mes. Des contenus simples peuvent \u00eatre pr\u00e9par\u00e9s : photo du vigneron, courte pr\u00e9sentation de la cuv\u00e9e, accord sugg\u00e9r\u00e9 et lien vers le domaine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour faciliter les actions collectives, il peut \u00eatre demand\u00e9 aux laur\u00e9ats de transmettre quelques bouteilles de chaque cuv\u00e9e m\u00e9daill\u00e9e. Ces vins peuvent ensuite \u00eatre pr\u00e9sent\u00e9s lors d\u2019\u00e9v\u00e9nements ou d\u2019actions de promotion, dans le respect des modalit\u00e9s annonc\u00e9es.<\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#f4ede2;padding-top:1em;padding-right:1.5em;padding-bottom:1em;padding-left:1.5em\">Bon r\u00e9flexe : pr\u00e9parez d\u00e8s l\u2019annonce des r\u00e9sultats une photo nette de la bouteille, trois phrases sur la cuv\u00e9e et vos informations pratiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une r\u00e9compense cr\u00e9e une occasion de parler du vin, du domaine et des femmes et des hommes qui le font vivre.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1732","post","type-post","status-publish","format-standard","hentry","category-communication-et-oenotourisme"],"acf":[],"_links":{"self":[{"href":"https:\/\/vigneron-independant-provence13.fr\/index.php\/wp-json\/wp\/v2\/posts\/1732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vigneron-independant-provence13.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vigneron-independant-provence13.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vigneron-independant-provence13.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vigneron-independant-provence13.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1732"}],"version-history":[{"count":0,"href":"https:\/\/vigneron-independant-provence13.fr\/index.php\/wp-json\/wp\/v2\/posts\/1732\/revisions"}],"wp:attachment":[{"href":"https:\/\/vigneron-independant-provence13.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vigneron-independant-provence13.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vigneron-independant-provence13.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}